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目前日期文章:200712 (31)

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Operational considerations. The following operational considerations should determine the use of special situation leaflets:
-Serve as a means for timely exploitation of psychological opportunities.

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本著作權為原譯者所有,請尊重智慧財產權! 譯者: 戴凱峰

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撰文 東岳

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One of the unsung heroes of the black propaganda war was Hale’s deputy Major Colin


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Delmer claims the rumour was also planted on Admiral Canaris, the head of the Abwehr,


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TEMPO


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Powell also understood that live press conferences meant that the public would see both questioner and responder. Ever since the Vietnam war, the public viewed the media as fighting to get “the truth” from a military hiding behind a cloak of secrecy and a government spending $600 on toilet seats. During the Gulf war, Americans saw both media and military on the TV screen. Powell writes, “when the public got to watch journalists, even the best reporters sometimes came across as bad guys.” Perhaps the strongest evidence of the shift in American perceptions was a Satruday Night Live skit. Toward the end of the Gulf war the media was ridiculed on Saturday Night Live. They were portrayed as enemy Iraqis trying to wrestle Americans war plan secrets away from an Army spokesperson.


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As General Powell correctly asserted, the American public could not sustain support for the images before their eyes. Meanwhile, the media’s reporting of these events, in a war without a front, biased American opinion as to whether America’s military was winning or could win the war. The disturbing images on the TV screen were in sharp contrast to the official reports by the government and military leadership that the US was, in fact, winning the war and would be out of Vietnam soon. But the initial reports on Tet also were misleading. In his definitive work on media coverage during the Tet period in Vietnam, Peter Braestrup writes:


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One demonstration of this effect can be seen in variations in inquiries at breast cancer detection clinics. For a number of years there has been widespread dissemination of the relevant statistical information concerning the importance of early detection, the cure rates associated with early detection, the desirability of regular mammograms, and the like. However (as noticed by Nisbett, Borgida, Crandall, & Reed, 1976), it takes the occurrence of well-publicized individual cases demonstrating the importance of early detection (e.g., Betty Ford, Nancy Reagan) for inquiries at detection clinics to be increased sub­stantially.


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At a minimum, one can confidently say that the relationship between discrepancy and persuasive effectiveness is not simple. Some investigations have found that-at least under some conditions-greater discrepancies are associated with greater effectiveness (i.e., a positive relationship between discrepancy and attitude change; e.g., A. R. Cohen, 1959; Hovland & Pritzker, 1957). But other studies have reported that, at least in some circumstances, with increasing discrepancy, persuasive effectiveness is reduced (a negative rela­tionship; e.g., A. R. Cohen, 1959; Hovland, Harvey, & Sherif, 1957).

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為每個夢想取名,遵循「321財務法則」專款專用

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By Beth Copeland

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在歷經2007年下半年兩次股災後,投資人對未來新的一年該如何出手,感到迷惘,究竟在亂局中,錢要怎麼擺,才能成為2008年的理財大贏家?《今周刊》並訪問多位理財達人,與讀者分享他們新一年的投資策略。

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有兩個修女 ,一個是數學修女,另一個邏輯修女,現在已經快天黑了,但她們離修道院還有很遠的路程。以下簡稱 數學 ,邏輯

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